BWB REMEMBERS THE BOOKS OF OUR CHILDHOOD (3 OF 3)
The third and final part in our Children’s Book Week series on the books that BWB employees remember from their childhood. Don’t forget...
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-- Covers the entire content development process, from defining your editorial model through building your publishing organization.
-- Generating content -- including great tips for leveraging reader-generated content
On the Web, content is king, but everyone's a publisher. What's going to make your content stand out -- and sell? Content Critical shows you. This book walks you step-by-step through every aspect of creating and delivering compelling, memorable content that achieves your business goals -- profitably. Content Critical starts by reviewing the challenges that face content providers online, and the powerful competitive advantages quality content can provide. The authors show how to develop an editorial model that serves as a framework for your site's content; how to generate content; and how to make the most of inexpensive (or free) reader-generated content. Content Critical includes detailed chapters on designing content-rich sites and building publishing organizations that systematize the process of generating and delivering new content. Once you've got the content, you'll even find a systematic guide to promoting it. For everyone with responsibility for Web content, including writers, content managers, middle and senior business managers, entrepreneurs -- anyone with a Web site.
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