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Contextual Pricing: The Death of List Price and the New Market Reality

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Contextual Pricing

The Death of List Price and the New Market Reality

by Michael Barzelay, John G. Hanson, Cecilia Ng Robert Docters , Robert Docters , Michael Barzelay , John G. Hanson

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About the Book

The most effective pricing methods in todays business landscape are based on the context of the sale, not based on a strict definition of the products value. This book explains how to make the switch from traditional list price to the superior method of contextual pricing for increased revenue and higher profits.