About the Book

There's a radically different way to run a small business, one in which the owners focus on offering specialized products and over-the-top customer service--not on matching the prices of their competition. Worth Every Penny encourages business owners to use a different business model, one that is designed to maximize their advantages over the big-box stores and other discounting competitors.
They'll learn how to:
- Create a brand that lets them charge what their offering are worth
- Create products and high-touch customer experiences to achieve healthy margins and an outspokenly happy and loyal client base.
- Use a pricing strategy guaranteed to create demand and attract the right customers instead of discounting to attract new clients.
- Throw traditional advertising to the wind and implement a boutique way of marketing to excel in a competitive business environment.
- Use the relationship-based sales skills needed to close every sale and have their clients clamoring for more.

Product Details

Media: Hardcover Book, 180 pages

Language: English

Publisher: Greenleaf Book Group

Edition: Unknown

ISBN-10: 1608322777

Publication Date: Apr. 24th, 2012

ISBN-13: 9781608322770

Dimensions: 15.44 x 22.20 x 1.85 cm

Shipping Weight: 0.41 kg

• Categories: General Small Business